Jobs & Internships

2 years at 0.75 VbE – then full-time | Zwickau | starting April 1, 2027

Kultur, Tourismus und Messebetriebe Zwickau GmbH (Kultour Z.) is a wholly owned subsidiary of the City of Zwickau. In addition to the event venues—the Sparkassen-Arena, the “Neue Welt” concert and ball hall, and the open-air stage—Kultour Z. also oversees the marketing division, the tourist information office with several ticket shops, the trade fairs and exhibitions division, and the market management department, which is responsible for the marketing and leasing of public spaces.

The Zwickau Tourist Information Office is the central point of contact for visitors, locals, and partners in the tourism region. We provide advice, facilitate connections, build networks, and showcase the strengths of our city and the region. Our work is guided by the quality and structural guidelines of the Saxony State Tourism Association (LTV).

For our Tourism and Events division, we are looking for a leader who can help shape Zwickau’s future as a destination for experiences and travel. We would also welcome a fresh perspective from outside the organization.

Here's what you can expect

Leadership and Management

• You will lead the business unit from both a strategic and operational perspective and drive its continued development.

• You will lead, support, and motivate a team of 10 employees.

• You are responsible for planning, budgeting, controlling, and the division's financial results.

• You will build strong networks with partners in tourism, culture, business, politics, and government—in Zwickau, the region, and at the state level.

Tourism

• You will manage the Zwickau Tourist Information Center as well as two ticket shops for event and cultural tickets, and work to further develop them.

• You will coordinate collaboration with destination management organizations, tourism service providers, and regional and state-wide partners.

• You will develop tourism offerings as well as marketing and sales projects that raise awareness of Zwickau and the region and make them more attractive.

Events

• You will strategically develop the city’s event venues, formats, and calendar of events.

• You will plan and oversee our in-house events for this business division, ranging from the Christmas market to themed markets and music events.

• You market and rent event spaces to external event organizers, negotiate terms of use, and enter into rental and event contracts.

• You coordinate schedules, resources, and budgets for events and spaces.

What You Need to Bring

• A bachelor's degree in tourism, event, or cultural management; business administration; marketing; or a related field

• Several years of professional experience in the tourism, events, cultural, or service sectors

• Leadership experience, as well as experience managing projects and budgets

• Strategic and business-oriented thinking and a structured approach to work

• Proficiency in digital marketing and social media (social media tools); experience with ticketing systems is a plus

• Ideally, knowledge of event law (e.g., the Regulation on Public Gathering Places) and experience in securing external funding

• Good command of English

• A willingness to stay up to date on legal and market-related developments in the industry

What Sets You Apart

• You are approachable, whether working with team members, partners, or guests.

• You have ideas and put them into action.

• You remain calm when a lot is happening at once and always keep track of everything.

• Evening and weekend shifts at events are simply part of the job for you.

Here's what we offer

• Responsibility: A key position where your decisions are on full display—in the marketplace, in the city, on stage.

• Freedom: Short lines of communication, room for your own ideas and new formats.

• Diversity: No two days are alike, ranging from large-scale events to tourist attractions for individual visitors.

• Job security: competitive compensation, permanent position—2 years at 0.75 FTE (30 hours) and then full-time.

• Development: Opportunities for continuing education and professional development to support your professional and personal growth.

• Settling In: A city with culture, short distances, and affordable housing.

Interested?

Would you like to help shape Zwickau’s tourism and cultural development? If so, we look forward to receiving your application by November 1, 2026, including your resume, transcripts, salary expectations, and your earliest possible start date.

We look forward to receiving your application.

Download the job posting as a PDF

City Guide Wanted

Wide variety, great interest—our city tours are becoming increasingly popular

In recent years, our city tours have become increasingly popular. Starting with the introductory tour, which tourists often use as a way to kick off their visit to Zwickau and get a first impression of the city, we have added numerous new themed tours over the years.

For example, follow in Luther’s footsteps, learn more about the life and work of Robert Schumann, discover the dark side of Zwickau, or travel back with us to the 12th century. This is just a small selection of the guided tours we offer.

The variety of offerings is constantly growing, as is the interest—and not just among tourists. More and more Zwickau residents are also eager to learn more about their city, its notable figures, and its history. You can find our programs for different age groups at www.zwickautourist.de.

In order to continue meeting the steadily increasing demand and further expand our services, we are always looking for new tour guides (m/f/d).

Are you open-minded, outgoing, and eager to learn? Do you enjoy interacting with people and love Zwickau as much as we do? If you have a flexible schedule and have always been interested in numbers and history, then we have the perfect opportunity for you. Become a city tour guide and enrich our team with your personality. This is a freelance position, and your schedule can be arranged flexibly.

We appreciate your inquiry.