Privacy Policy

Privacy at a Glance

General Information

The following information provides a brief overview of what happens to your personal data when you visit this website. Personal data refers to any information that can be used to identify you personally. For detailed information on data protection, please refer to our Privacy Policy, which is listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact information in the “Information on the Data Controller” section of this Privacy Policy.

How do we collect your data?

We collect your data, in part, because you provide it to us. This may include, for example, data that you enter into a contact form.

Other data is collected by our IT systems automatically or with your consent when you visit the website. This primarily consists of technical data (e.g., internet browser, operating system, or the time the page was accessed). This data is collected automatically as soon as you access this website.

What do we use your data for?

Some of the data is collected to ensure that the website functions properly. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated through the website, the data provided will also be processed for contract offers, orders, or other order inquiries.

What rights do you have regarding your data?

You have the right at any time to obtain, free of charge, information about the source, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to the processing of your data, you may withdraw that consent at any time with future effect. In addition, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to file a complaint with the competent supervisory authority.

Please feel free to contact us at any time regarding this matter or any other questions you may have about data protection.

Analytics tools and third-party tools

When you visit this website, your browsing behavior may be analyzed for statistical purposes. This is primarily done using so-called analytics tools.

You can find detailed information about these analytics programs in the following privacy policy.

Hosting

We host our website's content with the following provider:

All-Inclusive

The provider is ALL-INKL.COM - Neue Medien Münnich, owned by René Münnich, Hauptstraße 68, 02742 Friedersdorf (hereinafter “All-Inkl”). For more details, please refer to All-Inkl’s Privacy Policy: https://all-inkl.com/datenschutzinformationen/.

The use of All-Inkl is based on Article 6(1)(f) of the GDPR. We have a legitimate interest in ensuring that our website is displayed as reliably as possible. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

Order Processing

We have entered into a Data Processing Agreement (DPA) for the use of the aforementioned service. This is a contract required under data protection law that ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

General Information and Mandatory Disclosures

Privacy Policy

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with applicable data protection laws and this Privacy Policy.

When you use this website, various types of personal data are collected. Personal data is information that can be used to identify you personally. This Privacy Policy explains what data we collect and how we use it. It also explains how and for what purpose this is done.

Please note that data transmission over the Internet (e.g., when communicating via email) may be subject to security risks. It is not possible to completely protect data from access by third parties.

Information about the data controller

The entity responsible for data processing on this website is:

Kultur, Tourismus und Messebetriebe Zwickau GmbH (Kultour Z.)
Bergmannsstraße 1
08056 Zwickau

Phone: +49 (0)375 2713-110
Email: post@kultour-z.de

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).

Retention period

Unless a more specific retention period is stated in this Privacy Policy, we will retain your personal data until the purpose for which it was collected no longer applies. If you submit a valid request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible grounds for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, the data will be deleted once these grounds no longer apply.

General Information on the Legal Basis for Data Processing on This Website

If you have consented to the processing of your data, we process your personal data on the basis of Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, provided that special categories of data as defined in Article 9(1) of the GDPR are being processed. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49(1)(a) of the GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g., via device fingerprinting), data processing is additionally carried out on the basis of Section 25(1) TDDDG. Consent may be revoked at any time. If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Article 6(1)(b) of the GDPR. Furthermore, we process your data if it is necessary to comply with a legal obligation on the basis of Article 6(1)(c) of the GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Article 6(1)(f) of the GDPR. The legal bases applicable in each individual case are described in the following sections of this Privacy Policy.

Data Protection Officer

We have appointed a data protection officer.

Kultur, Tourismus und Messebetriebe Zwickau GmbH (Kultour Z.)
Data Protection Officer
Bergmannsstraße 1
08056 Zwickau

Phone: +49 (0)375 2713-110
Email: datenschutz@kultour-z.de

Recipients of personal data

As part of our business operations, we collaborate with various external parties. In some cases, this requires the transfer of personal data to these external parties. We only disclose personal data to external parties if this is necessary for the performance of a contract, if we are legally obligated to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Article 6(1)(f) of the GDPR, or if another legal basis permits the disclosure of data. When using data processors, we only transfer our customers’ personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Withdrawal of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You may withdraw any consent you have already given at any time. The lawfulness of the data processing carried out prior to the withdrawal remains unaffected by the withdrawal.

Right to object to data collection in specific cases and to direct marketing (Art. 21 GDPR)

If data processing is based on Article 6(1)(e) or (f) of the GDPR, you have the right at any time to object to the processing of your personal data on grounds relating to your particular situation; this also applies to profiling based on these provisions. The specific legal basis on which processing is based can be found in this Privacy Policy. If you object, we will no longer process your personal data in question unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims (objection pursuant to Article 21(1) of the GDPR).

If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for such marketing purposes; this also applies to profiling to the extent that it is related to such direct marketing. If you object, your personal data will no longer be used for the purposes of direct marketing (objection pursuant to Art. 21(2) GDPR).

Right to file a complaint with the competent supervisory authority

In the event of a breach of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place where the alleged breach occurred. This right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to receive data that we process automatically based on your consent or in fulfillment of a contract, either directly or through a third party, in a commonly used, machine-readable format. If you request that the data be transferred directly to another controller, this will only be done to the extent that it is technically feasible.

Access, Correction, and Deletion

In accordance with applicable legal provisions, you have the right at any time to receive, free of charge, information about your stored personal data, its source and recipients, and the purpose of the data processing, as well as the right to have this data corrected or deleted, if applicable. You may contact us at any time regarding this matter or any other questions you may have about personal data.

Right to restriction of processing

You have the right to request that the processing of your personal data be restricted. You may contact us at any time to do so. The right to restrict processing applies in the following cases:

If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification process, you have the right to request that the processing of your personal data be restricted.
If your personal data has been or is being processed unlawfully, you may request that the processing be restricted instead of having the data erased.
If we no longer need your personal data but you need it to exercise, defend, or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of being erased.
If you have lodged an objection under Article 21(1) of the GDPR, a balancing of your interests against ours must be carried out. Until it is determined whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, such data may—apart from storage—be processed only with your consent, or for the establishment, exercise, or defense of legal claims, or to protect the rights of another natural or legal person, or for reasons of a substantial public interest of the European Union or a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address bar of your browser changes from “http://” to “https://” and by the lock icon in your browser’s address bar.

If SSL or TLS encryption is enabled, the data you send to us cannot be intercepted by third parties.

Objection to promotional emails

We hereby object to the use of contact information published in accordance with legal disclosure requirements for the purpose of sending unsolicited advertising and informational materials. The operators of this website expressly reserve the right to take legal action in the event of the unsolicited transmission of advertising information, such as through spam emails.

Data Collection on This Website

Cookies

Our website uses so-called “cookies.” Cookies are small data packets that do not cause any harm to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser deletes them automatically.

Cookies may be set by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain third-party services into websites (e.g., cookies used to process payment services).

Cookies serve various purposes. Many cookies are technically necessary, as certain website features would not work without them (e.g., the shopping cart feature or the display of videos). Other cookies may be used to analyze user behavior or for advertising purposes.

Cookies that are necessary for the electronic communication process, for providing specific functions you have requested (e.g., the shopping cart function), or for optimizing the website (e.g., cookies used to measure website traffic) (necessary cookies), are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and § 25(1) TDDDG); consent may be revoked at any time.

You can configure your browser to notify you when cookies are set, to allow cookies only on a case-by-case basis, to block cookies in specific cases or generally, and to enable the automatic deletion of cookies when you close your browser. Disabling cookies may limit the functionality of this website.

You can find out which cookies and services are used on this website in this Privacy Policy.

Consent with Usercentrics

This website uses Usercentrics’ consent technology to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies, and to document this in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter “Usercentrics”).

When you visit our website, the following personal data is transmitted to Usercentrics:

Your consent(s) or the withdrawal of your consent(s)
Your IP address
Information about your browser
Information about your device
The time of your visit to the website
Geolocation

In addition, Usercentrics stores a cookie in your browser to keep track of the consents you have given and any revocations thereof. The data collected in this manner is stored until you request that we delete it, delete the Usercentrics cookie yourself, or the purpose for storing the data no longer applies. Mandatory legal retention requirements remain unaffected.

The Usercentrics banner on this website was configured using eRecht24. You can tell this by the eRecht24 logo appearing in the banner. To display the eRecht24 logo in the banner, a connection is established with eRecht24’s image server. The IP address is also transmitted during this process, but it is stored in the server logs only in anonymized form. The eRecht24 image server is located in Germany with a German provider. The banner itself is provided exclusively by Usercentrics.

Usercentrics is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Article 6(1)(c) of the GDPR.

Order Processing

Server log files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This information includes:

Browser type and browser version
operating system used
Referrer URL
Hostname of the connecting computer
Time of the server request
IP address

This data is not combined with other data sources.

This data is collected on the basis of Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in ensuring that the website functions properly and is optimized—to this end, server log files must be collected.

Contact Form

If you submit an inquiry to us via the contact form, we will store the information you provide in the form—including the contact details you enter there—for the purpose of processing your inquiry and in case we have any follow-up questions. We will not share this information without your consent.

The processing of this data is based on Article 6(1)(b) of the GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries directed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if such consent was requested; consent may be revoked at any time.

The data you enter in the contact form will remain with us until you request that we delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions—in particular retention periods—remain unaffected.

Inquiries by email, phone, or fax

If you contact us by email, phone, or fax, we will store and process your inquiry, including all personal data contained therein (name, inquiry), for the purpose of handling your request. We will not share this information without your consent.

The data you send us via contact requests will remain with us until you ask us to delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular statutory retention periods—remain unaffected.

Analytics Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking and analytics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or perform any independent analysis. It is used solely to manage and deploy the tools integrated through it. However, Google Tag Manager does collect your IP address, which may be transferred to Google’s parent company in the United States.

The use of Google Tag Manager is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in the quick and straightforward integration and management of various tools on its website. If consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows website operators to analyze the behavior of website visitors. In doing so, website operators receive various usage data, such as page views, time spent on the site, operating systems used, and the user’s location. This data is associated with the user’s specific device. It is not linked to a user ID.

In addition, Google Analytics allows us to track your mouse and scroll movements, as well as your clicks. Google Analytics also uses various modeling techniques to supplement the collected data and employs machine learning technologies in its data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google regarding the use of this website is generally transmitted to a Google server in the United States and stored there.

Use of this service is based on your consent pursuant to Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time.

Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For more details, please visit: https://business.safety.google/adscontrollerterms/sccs/.

IP anonymization

Google Analytics IP anonymization is enabled. This means that Google will truncate your IP address within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before transmitting it to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics handles user data, please see Google's Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google signals

We use Google Signals. When you visit our website, Google Analytics collects data such as your location, search history, YouTube history, and demographic information (visitor data). This data may be used for personalized advertising through Google Signals. If you have a Google account, the visitor data from Google Signals is linked to your Google account and used for personalized advertising. The data is also used to generate anonymized statistics on our users’ behavior.

Order Processing

We have entered into a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities regarding the use of Google Analytics. You can view this agreement at the following link: https://business.safety.google/adsprocessorterms.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display ads in the Google search engine or on third-party websites when users enter specific search terms into Google (keyword targeting). Furthermore, targeted ads can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by, for example, analyzing which search terms led to the display of our ads and how many ads resulted in corresponding clicks.

Use of this service is based on your consent pursuant to Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time.

Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For more details, please visit: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

Google Ads Remarketing

This website uses Google Ads Remarketing features. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online content to specific target groups so that we can subsequently show them interest-based ads on the Google Display Network (remarketing or retargeting).

In addition, the advertising audiences created with Google Ads Remarketing can be linked to Google’s cross-device features. This allows interest-based, personalized ads—tailored to you based on your previous usage and browsing behavior on one device (e.g., a smartphone)—to also be displayed on another of your devices (e.g., a tablet or PC).

If you have a Google account, you can opt out of personalized ads by clicking the following link: https://adssettings.google.com/anonymous?hl=de.

Use of this service is based on your consent pursuant to Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time.

For more information and to view the privacy policy, please visit Google's Privacy Policy at: https://policies.google.com/technologies/ads?hl=de.

Target audience segmentation with customer matching

To create target audiences, we use, among other things, Google Ads Remarketing’s customer matching feature. In this process, we share certain customer data (e.g., email addresses) from our customer lists with Google. If the customers in question are Google users and are logged into their Google accounts, relevant ads will be displayed to them within the Google network (e.g., on YouTube, Gmail, or in the search engine).

Meta Pixel (formerly Facebook Pixel)

This website uses Meta's visitor action pixel to measure conversions. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the data collected is also transferred to the United States and other third countries.

This allows the behavior of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a meta-ad. This enables the effectiveness of the meta-ads to be evaluated for statistical and market research purposes and helps optimize future advertising campaigns.

The data collected is anonymous to us as the operator of this website; we cannot identify individual users. However, the data is stored and processed by Meta, which allows it to be linked to the respective user’s Facebook or Instagram profile, and Meta may use the data for its own advertising purposes in accordance with the Meta Data Use Policy (https://de-de.facebook.com/about/privacy/). This enables Meta to display advertisements on Facebook or Instagram pages and other advertising channels. As the website operator, we have no influence over this use of the data.

Use of this service is based on your consent pursuant to Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time.

We use the advanced alignment feature within Meta-Pixel.

Extended matching allows us to send various types of data (e.g., city, state, ZIP code, hashed email addresses, names, gender, date of birth, or phone number) about our customers and prospects—which we collect through our website—to Meta. This enables us to tailor our advertising campaigns on Facebook and Instagram even more precisely to people who are interested in our offerings. In addition, extended matching improves the attribution of website conversions and expands Custom Audiences.

To the extent that personal data is collected on our website using the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Meta. The processing carried out by Meta after the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set forth in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing privacy information when using the Meta tool and for ensuring the tool is implemented on our website in compliance with data protection laws. Meta is responsible for the data security of Meta products. You can exercise your data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram directly with Meta. If you exercise your data subject rights with us, we are obligated to forward them to Meta.

Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For more details, please visit: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

For more information on how Meta protects your privacy, please see Meta's Privacy Policy: https://de-de.facebook.com/about/privacy/.

You can also disable the "Custom Audiences" remarketing feature in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook or Instagram account, you can opt out of Meta’s interest-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

Newsletter information

If you would like to subscribe to the newsletter offered on this website, we will need your email address as well as information that allows us to verify that you are the owner of the email address provided and that you consent to receiving the newsletter. No other data is collected, or is collected only on a voluntary basis. We use this data exclusively to send you the requested information and do not share it with third parties.

The processing of the data entered in the newsletter sign-up form is based solely on your consent (Art. 6(1)(a) GDPR). You may revoke your consent to the storage of your data and email address, as well as their use for sending the newsletter, at any time, for example via the “Unsubscribe” link in the newsletter. The lawfulness of data processing operations that have already taken place remains unaffected by the revocation.

The data you provide to us for the purpose of subscribing to our newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter, and will be deleted from the newsletter distribution list after you unsubscribe or once the purpose for which it was collected no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our discretion within the scope of our legitimate interest pursuant to Article 6(1)(f) of the GDPR.

Data that we have stored for other purposes remains unaffected by this.

After you unsubscribe from the newsletter mailing list, your email address may be stored in a blacklist by us or the newsletter service provider, if necessary, to prevent future mailings. The data from the blacklist is used solely for this purpose and is not combined with any other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage on the blacklist is not time-limited. You may object to the storage if your interests outweigh our legitimate interest.

Sending newsletters to existing customers

If you order goods or services from us and provide your email address in the process, we may subsequently use that email address to send you newsletters, provided we inform you of this in advance. In such cases, the newsletter will only contain direct marketing for our own similar goods or services. You may unsubscribe from this newsletter at any time. A link for this purpose is included in every newsletter. The legal basis for sending the newsletter in this case is Article 6(1)(f) of the GDPR in conjunction with Section 7(3) of the UWG.

After you unsubscribe from the newsletter mailing list, we may store your email address in a blacklist to prevent future mailings from being sent to you. The data in the blacklist is used solely for this purpose and is not combined with any other data. This serves both your interests and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). There is no time limit on storage in the blacklist. You may object to the storage provided that your interests outweigh our legitimate interest.

Plugins and Tools

YouTube with enhanced privacy settings

This website embeds videos from YouTube. The website is operated by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites that has YouTube embedded, a connection is established with YouTube’s servers. In the process, the YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to link your browsing activity directly to your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in enhanced privacy mode. According to YouTube, videos played in enhanced privacy mode are not used to personalize the YouTube browsing experience. Ads displayed in enhanced privacy mode are also not personalized. No cookies are set in enhanced privacy mode. Instead, however, so-called local storage elements are stored in the user’s browser; these contain personal data similar to cookies and can be used for recognition purposes. Details about enhanced privacy mode can be found here: https://support.google.com/youtube/answer/171780.

In some cases, playing a YouTube video may trigger additional data processing operations over which we have no control.

We use YouTube to ensure that our online content is presented in an appealing manner. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR. If consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

For more information about data protection on YouTube, please see their Privacy Policy at: https://policies.google.com/privacy?hl=de.

https://www.dataprivacyframework.gov/participant/5780.

Google Maps

This site uses the Google Maps service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. This service allows us to embed maps on our website.

To use the features of Google Maps, it is necessary to store your IP address. This information is typically transmitted to a Google server in the United States and stored there. The provider of this site has no influence over this data transfer. When Google Maps is enabled, Google may use Google Fonts to ensure consistent font display. When you access Google Maps, your browser loads the required web fonts into its cache to display text and fonts correctly.

We use Google Maps to ensure that our online content is presented in an appealing way and to make it easy for users to locate the places listed on our website. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR. If consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For more details, please visit: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

For more information on how user data is handled, please see Google's Privacy Policy: https://policies.google.com/privacy?hl=de.

Our social media channels

This Privacy Policy applies to the following social media accounts

Data Processing by Social Networks

We maintain publicly accessible profiles on social media platforms. You can find a list of the specific social media platforms we use below.

Social networks such as Facebook, X, etc., can generally analyze your user behavior in detail when you visit their website or a website that includes integrated social media content (e.g., “Like” buttons or advertising banners). Visiting our social media pages triggers numerous data processing operations that are relevant to data protection. Specifically:

If you are logged into your social media account and visit our social media page, the operator of the social media platform may associate this visit with your user account. However, your personal data may also be collected even if you are not logged in or do not have an account with the respective social media portal. In this case, data collection occurs, for example, through cookies stored on your device or by recording your IP address.

Using the data collected in this way, social media platform operators can create user profiles that store your preferences and interests. This allows them to display interest-based ads to you both on and off the respective social media platform. If you have an account with the respective social network, interest-based ads may be displayed on all devices on which you are currently logged in or have been logged in.

Please also note that we are unable to track all data processing activities on social media platforms. Depending on the provider, additional processing operations may therefore be carried out by the operators of these social media platforms. For more details, please refer to the terms of use and privacy policies of the respective social media platforms.

Legal basis

Our social media accounts are intended to ensure the broadest possible online presence. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR. The analysis processes initiated by the social networks may be based on different legal grounds, which must be specified by the operators of the social networks (e.g., consent within the meaning of Article 6(1)(a) of the GDPR).

Data Controller and Exercising Your Rights

When you visit one of our social media pages (e.g., Facebook), we are jointly responsible with the operator of the social media platform for the data processing activities triggered by your visit. You may generally exercise your rights (right of access, rectification, erasure, restriction of processing, data portability, and the right to lodge a complaint) both against us and against the operator of the respective social media portal (e.g., against Facebook).

Please note that, despite our shared responsibility with the social media platform operators, we do not have full control over the data processing activities of these platforms. Our options are largely determined by the corporate policies of the respective provider.

Retention period

Data collected directly by us through our social media presence will be deleted from our systems as soon as you request its deletion, revoke your consent to its storage, or the purpose for storing the data no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal provisions—in particular retention periods—remain unaffected.

We have no control over how long your data is stored by social media platform operators for their own purposes. For more details, please contact the social media platform operators directly (e.g., by reviewing their privacy policies, see below).

Your rights

You have the right at any time to obtain, free of charge, information about the source, recipients, and purpose of your stored personal data. You also have the right to object, the right to data portability, and the right to file a complaint with the competent supervisory authority. Furthermore, you may request the correction, blocking, erasure, and, under certain circumstances, the restriction of the processing of your personal data.

Social Networks in Detail

Facebook

We have several Facebook profiles. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (hereinafter “Meta”). According to Meta, the data collected is also transferred to the United States and other third countries.

We have entered into a joint processing agreement (Controller Addendum) with Meta. This agreement specifies which data processing operations we and Meta are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.

You can adjust your ad settings yourself in your user account. To do so, click the following link and log in: https://www.facebook.com/settings?tab=ads.

For more details, please refer to Facebook's Privacy Policy: https://www.facebook.com/about/privacy/.

Instagram

We have several Instagram accounts. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

For details on how Instagram handles your personal data, please refer to Instagram’s Privacy Policy: https://privacycenter.instagram.com/policy/.

Pinterest

We have a profile on Pinterest. The operator is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. For details on how they handle your personal data, please refer to Pinterest’s Privacy Policy: https://policy.pinterest.com/de/privacy-policy.

LinkedIn

We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.

If you would like to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For more details, please visit: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

For details on how LinkedIn handles your personal data, please refer to LinkedIn’s Privacy Policy: https://www.linkedin.com/legal/privacy-policy.

YouTube

We have a YouTube channel. The service is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For details on how they handle your personal data, please refer to YouTube’s Privacy Policy: https://policies.google.com/privacy?hl=de.